SAMbot shares findings from the first week of monitoring toxicity on the digital campaign trail.

The election is over, but our analysis continues. In addition to this week’s reports, next week we will release SAM’s final report from the digital campaign trail, covering Election Day.


Later this fall, we will share further analysis on our #elxn44 project and what it tells us about online toxicity, civic engagement and democracy in Canada. 



SAMbot findings: September 5-19, 2021

Read the reports

More than 2 million

tweets analyzed so far

20%

of tweets labelled toxic consistently throughout the election campaign


Tuesday, September 7 was the most toxic day during the campaign  

Of the more than 600,000 tweets analyzed from September 5-12 alone:

 

  • 37,000 were labelled as containing insults
  • 34,500 were labelled as containing threats
  • 19,000 were labelled as containing identity attacks

See even more of SAM's findings

Read the reports

Who's talking about SAM?

Tweet from @jryerson1: ''Tweet
toxicity analysis on the campaign trail. Not surprising the highest
number were against the Prime Minister. 1 in 5 Tweets are toxic.''
Tweet from @papillon4444: ''These
findings of toxicity on Twitter are no surprise - when is something
going to be done about it @Twitter?''
Tweet from @_scottreid: ''It's been
a pretty nasty election. Have a read of this to get an understanding
of exactly how nasty. The way to change it? Start with the biggest
players with the biggest influence: political parties. Make them make
those in their orbit more accountable.''

How can we improve the

elections process?

The Samara Centre partnered with Policy Options for a series about the challenges facing the modern electoral process.


Post-election, the question behind the series is still pressing. What can we do to keep our democracy healthy?


Who wins elections is important, but so is who gets nominated to run in the first place. Our Research Manager Adelina Petit-Vouriot provides a sneak peek of forthcoming Samara Centre work on nominations. Read now. 


Andrew Perez draws on his 17 years of volunteering on local campaigns to reflect on how big data and social media have transformed political parties’ campaigning strategies. Read now. 


Ann Dickie and Sanjay Ruparelia provide lessons on modernizing elections after the pandemic. Read now.


Last week, our Executive Director Sabreena Delhon argued that political parties need to be at the vanguard of ensuring fewer toxic timelines for healthier civic engagement. Read now.


Read the entire series

SAM's work is made possible by the generosity of Samara Centre supporters. 

If you think tracking online toxicity is important, make a donation today. 

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