Publicity Guide page	Responsibilities page	Publicity channels page	Planning page	Website tie-ins & tracking page
Mass emails : page	IEEE-CIS ListServers page	SENDER Instructions page	EDITOR Instructions page	OWNER Instructions page

Conference Guides for [IEEE-CIS, INNS] conferences : Although this guide was initially set up for IJCNN2019, and was used for IEEE WCCI 2020, hopefully some of the basic information may still help [organising committee members, authors] up to 2023-2025 (assuming a half-life of links and process information of 3-5 years?). The Authors' and Publications menus have been combined, allowing authors to see the Publications Chair perspective as well. I am no longer keeping this up to date. Bill Howell, 11Dec2020

Publicity channels

Introduction :

There are many potential marketing channels for promoting a conference, including the [organisers, past attendees] themselves. I am not aware of any serious marketing analysis to help with the selection of conference publicity channels. Instead, this tends to follow past practices and the preferences of the General Co-Chairs.

I've put a lists of items from past conferences below. There may still be "leftover scraps of information" in the source document.

Social media, and online courses are interesting channels, with some success by Simone Scardapane with Facebook in the past.

IJCNN 2015 Publicity plans

-------- Original Message --------
Subject: IJCNN 2015 Publicity plans - next steps, potential changes to plans, update
Date: Sun, 10 Aug 2014 12:37:51 -0600
From: Bill Howell. Retired from NRCan. now in Alberta Canada <>
To: De-Shuang Huang. IJCNN2015 General Chair. INNS BoG. TongiU. China <>
CC: Yoonsuck Choe. IJCNN2015 Program Chair. Texas A&M U. USA <>, Yun Raymond Fu. IJCNN2015 Publicity Co-Chair. NorthEasternU. USA <>, Giacomo Boracchi. IJCNN2015 Publicity co-Chair. Politecnico di Milano. Italy <>, Marianne Van Wagner. Executive Coordinator. INNS. Society Offices. San Antonio. TX <>

... only the relevant part of the email is shown here : ...

Most of the following have already been in our plans, but its worth repeating them here :

Social Media - This is the publicity "channel" that I am least familiar with, but which may hold a lot of potential. Yun Raymond Fu and Marianne van Wagner will have many ideas for this.
Facebook page - From what I've seen of a few other examples, posting information, comments, and responding to [comments, questions] on the Facebook page could engage quite a few people (especially younger NN researchers). It would also show that the conference development is "alive".
Mass emails - I suggest that we send our first mass email next Monday 18Aug2015. As we can send only a limited number over the whole course of the campaign, timing is important, and you may feel that a later date is more appropriate as more people will be back from summer vacation.
Booth(s) - It could be worth the cost of having a booth at one or more of the key conferences that are coming up, with a priority emphasis on the European-based ICANN.
ICANN 15-19Sep2014 Hamburg, Germany http://icann2014.org/ - The European NNS may appreciate our presence, support.
Bernstein Conference 3-5Sep2014 ?Berlin or Goettingen? - Bernstein Conference has become the largest annual Computational Neuroscience Conference in Europe and now regularly attracts more than 500 international participants http://www.bernstein-conference.de
These probably occur too late to warrant the expense of a booth, but then again paper submissions are sometimes delayed a couple of months so maybe it's worth it? They are very pertinent conferences.
IEEE-SSCI 9-12Dec2014 Orlando, Florida
NIPS 8-14Dec2014 , Montreal, Canada
These are in Asia, which may make the expense more of a long shot :
ICONIP 3-6Nov2014 Kuching, Sarawak, Malaysia www.iconip2014.org
CSBio 2014Nov10-12 Singapore (INNS) 5th International Conference on Computational Systems-Biology and Bioinformatics, http://www.csbio.org/2014/
While this can be done by [INNS members, IJCNN 2015 OrgCom, grad students], we should consider sending Marianne there at a cost of perhaps ?2500 to 3000? $. Marianne did a superb job with the booth at WCCI 2014 Beijing, and I think this personal touch, and her ability to interact with attendees and stick with the booth all during the day is the kind of presence and personal touch can make a big difference. Additionally, most other people will be mainly focussed on [the conference, arranging research collaborations, touching base with colleagues, discussing themes], and won't necessarily put the time into background preparations/ display. For past IJCNNs, budgets weren't available for this sort of thing, but as stated above, with more publicity funding for IJCNN 2015 than normal, we need to think broadly.
Newsgroups, social media, etc - Now that WCCI 2014 is over, this coming week I will start posting monthly, targeting [Connectionists, Comp.ai.neural-nets, CogPsy, ?Computational Neuroscience?]. I'm probably missing some that could help, so please make suggestions.
IJCNN2015 Website - This seems to be working very well, and we have to remember to keep feeding information to them.
Society/Magazine/Website Event & Conference Calendars - The idea to ensure that IJCNN2015 is widely posted. (INNS - NN & newsletter, IEEE-TNNLS & Computational Intelligence magazine), and others

Mr. Bill Howell
1-587-707-2027 Bill@BillHowell.ca www.BillHowell.ca
P.O. Box 299, Hussar, Alberta, T0J1S0
Retired: Science Research Manager (SE-REM-01) of Natural Resources Canada, CanmetMINING, Ottawa
IJCNN2015 Killarney Ireland, Publicity co-Chair www.ijcnn.org
IJCNN2014 Beijing, Technical Program Committee, http://www.ieee-wcci2014.org

Detailed Lists, 28Mar2006 for IJCNN2007 Orlando

Targeted printed media

Targeted web and electronic media

Major Conferences

Where possible, have an attending INNS member give an announcement, provide flyers/ posters, more to be added.

Targeted Organizations

Old or infrequent marketing channels

Several old approaches haven't been used much in recent years, some because of budgets, others perhaps because of the newer social media opportunities etc. :

Posters - large (17"*24"?) folded posters were distributed in Neural Networks journal, and by Organising Committee members visiting other conferences. I mailed out packages of posters to them at least for one conference. Other than a [banners, posters] at the conference itself, I don't think that the large posters have been produced for many years.
Sheets (8.5"*11") - Organising Committee members would put them on tables at other conferences, often printing out color versions themselves.
Paid advertisements in journals - While NN and IEEE-TNNLS normally have a color Call for papers at the back of their printed issues (for free), I'm only aware of one external journal ad (if I remember correctly). These are VERY expensive, and it's hard to know their effectiveness.
Booths at other conferences - The only example that I remember was Marianne van Wagner

Again, there may still be "leftover scraps of information" in the source document.

Directory of available files for this webpage

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2020 IEEE World Congress on Computational Intelligence, Glasgow, Scotland.....19-24 July 2020

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